The term “Blog” in chinese is “部落格”, which refers to the concept of “Tribes”. Is in some ways a very appropriate term for describing the nature of blogs.

There are many ways of recieving information in the world we live in today, twitts, diggs, blogs and Rss feeds…..we can go on and on with this list. But one of the things that all these methods have in common, is the idea for an individual person to be updated at anytime he want, and ideally anywhere on the planet.

Our demands on “immediate speed” for information has been pushed from daily newpapers to full day news channels and now to updates based on the seconds. When the technologly have given us this oppurtunity to be able to sync up to the world in the blink of an eye, what ony stands in between us and the global community, is really just the time we spend on writing and typing these articles and information on the web.

Although speed has become one of the main factors that is influencing the way we recieve information, it is not the only one thing that’s been taken into account. Many users tend to track certain blogs or posts, not because of it’s speed in updates, but because of the diversity in perspective they give us. Compare to the major News Agencies, blogs and twitts tends to provide information from a more personal point of view, they are usually very subjective, and the authors usually have more freedom in writing. Which provides a super rich environment of opinions for the audiences to explore. A teenager might Twitt positivily for gay marriage, whereas an old person might blog negatively on the same issue. Although people tend to follow and track the blogs they prefer. The internet still provides millions of opportunities to dig into a single topic. Instead of just reading ten different newspapers, now we can read ten thousand. As long as you have time.

One of the very typical theme of internet users, is to search and filter and search and filter again and again until he finds what he needs. This is almost like a back and forth process of the Macro and Micro.Imagine a pile of cards scatter around on the table, each them having a different topic. You pick one up, flip it over, and then more card with information that are related to the topic pops up again. This process can go on and on for as many time as you want. It’s the process of filtering, and our perspective is always switching between the Macro and Micro.


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